Collecting, analyzing and presenting data in digital marketing can be really difficult. With over 5000 data points available on every consumer, where do we begin?
In this landmark white paper, Tim Campbell-Smith proposes a PEDMAC: Protocol for Excellence in Digital Marketing Analysis and Communication.
This PDF download walks through 7 steps needed for the successful collection, analysis and visualization of data to make better decisions. Drawing on his experience of work with hundreds of organizations, a multi-national organization could benefit from this document the same way a small business with two employees could.
This document includes
- The Protocol for Excellence in Digital Marketing Analysis and Communication,
- Where business owners can collect data,
- Where we can document that data,
- Tools to visualize the data and
- Tips for design and communication of digital marketing data.
Offered as a 16 page PDF download.