For sales and marketing in small business, it's important to understand all the things your customers go through to convert into customers. This simplified map explains each of the common stages taken and measured in lead generation. It also outlines what is going on from your customer's perspective, and what you can do to to encourage conversion.
This planner is a key part of marketing strategies and small business planning.
Continue to update as you learn more about your customers!
Offered as a free PDF download.