A SWOT Analysis looks at your business' strengths, weaknesses, opportunities and threats. A Swot analysis is a way of being clear on, and communicating what your business is good at, isn't good at, and what's going on in the environment you can respond to.
It clarifies
- where you are now,
- what you're doing for success,
- what could impede your success, and
- what you could do.
Download this Microsoft Word template and fill in your matrix for strategic planning and marketing planning.